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CASE STUDIES

USER EXPERIENCE + PRODUCT DESIGN

MILITARY • MEDICAL • INDUSTRIAL • SAAS   

Helping clients visualize their ideas, then develop them into viable marketable products. Validating user acceptance through the development lifecycle.

NATO Communications and Information Agency
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Joint Support and Enabling Command
Allied Air Command
Supreme Headquarters Allied Powers Europe
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CASE STUDY

Visualizing Multi-National Planning;
Unusable C2 System to Operational Clarity

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  • Delivered a working MVP in 3 months after a prior 12-month failure, escalating development

  • Replaced an unusable C2 System with a zero-training, non-technical interface

  • Enabled planners to see, test, and adapt complex multinational movements in real time

  • Drove immediate adoption and continued investment, validating both the product and approach

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CASE STUDY

Standardizing Multi-National Qualification with Real-Time Visibility

  • Eliminated 3-month reporting lag with real-time dashboards

  • Enabled zero-training adoption by mirroring existing paper workflows

  • Standardized qualification tracking across multiple NATO nations

  • Reduced manual errors and administrative overhead

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CASE STUDY

Making technical operational data accessible for non-technical user groups 

  • Transformed API-only access into an intuitive interface, enabling non-technical users to independently retrieve and explore operational data

  • Reduced reliance on specialists, accelerating decision-making and cross-team collaboration

  • Introduced search, filtering, and visualization patterns that made complex, structured data usable in real-world workflows

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CASE STUDY

Teaching Sign Language with Real-Time Feedback

  • Pioneered the first sign language learning system of its kind, translating experimental computer vision + AI into real-time feedback on signing accuracy

  • Enabled independent practice outside the classroom, helping learners correct mistakes without instructor oversight

  • Designed a structured learning flow (learn → practice → quiz) to support different learning styles and reinforce retention

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CASE STUDY

From Fragmented PII Handling to AI-Assisted Risk Clarity

  • Replaced manual, fragmented workflows with an AI-assisted system for detecting, assessing, and responding to PII risk

  • Reduced time to identify affected individuals, enabling faster, more confident incident response

  • Designed clear, auditable UX patterns that improved trust and supported real compliance requirements

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CASE STUDY

Improving workflows for automated dispensing cabinets  in clinical care

  • Faster, safer medication dispensing at the point of care

  • Simplified workflows for high-pressure clinical environments

  • Reduced errors through clarity and consistency

  • UX + hardware designed together for real-world use

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CASE STUDY

Designing a usable X-ray acquisition system for clinical environments

  • Faster, clearer X-ray acquisition at the point of care

  • Designed for how technicians actually think and work

  • Reduced training friction and user error

  • Modern UI built for clarity, speed, and confidence

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CASE STUDY

Designing a Continuous Glucose Monitoring System for clinical settings

  • Transformed a proof-of-concept into a production-ready medical interface

  • Enabled clinicians to interpret glucose and infusion data at a glance

  • Balanced real-time values with historical trends for confident decision-making

  • Designed for speed, clarity, and trust in high-pressure environments

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CASE STUDY

Simplifying complex hardware–software configuration for drones

  • Created an intuitive interface for hardware configuration

  • Designed for demanding industrial and agricultural contexts

  • Evolved a prototype into a market-ready product

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SERVICES

SKILLS

Leadership
Ownership over Client Relationships

Agile Leadership
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Backlog Refinement
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Facilitation & Communication

 
Research
Market Research
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Competitive Research & Analysis
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On-site Audit

Customer surveys & Analysis


 
Documentation
User Personas

Use Case Development

Workflows

System Configuration Diagrams

User Documentation

Video Tutorials 
Protyping
Proof-of-concept

User Testing & Optimization

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UI Development
Look & Feel Exploration

Standardization & Documentation of Visual Styles

 
Handoff to Dev Team
WHO WE ARE

ABOUT ANDREA

Helping teams turn complex ideas into usable, real-world products.
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  • Translating complex ideas into clear product direction

  • Leading research and discovery in ambiguous problem spaces

  • Aligning stakeholders around shared goals and priorities

  • Defining workflows, systems, and interaction models

  • Prototyping and validate decisions early and often

  • Work hands-on across UX, UI, and product strategy

Andrea Breitling is a product designer and facilitator with over 15 years of experience working on complex, high-stakes systems. Her work sits at the intersection of product strategy, UX, and delivery—helping teams turn early ideas into products that are clear, usable, and ready for the real world.
 

She specializes in projects where constraints matter: regulated environments, legacy systems, emerging technology, and multi-stakeholder teams. Andrea has led design across defense, medical, industrial, SaaS, and education domains, partnering closely with product managers, engineers, executives, and end users.
 

Her approach is collaborative and practical. She helps teams align around a shared vision, clarify requirements, test assumptions early, and make thoughtful design decisions that hold up over time. Whether leading discovery, shaping product direction, or working hands-on in design tools, she focuses on building things people can actually use.
 

Andrea works with clients internationally and has extensive experience collaborating with distributed teams.

U.S. citizen. Security clearance in progress.

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CONTACT ME

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© 2025 Andrea Breitling.  All Rights Reserved.

This website contains general information only and does not include controlled technical data.

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